Your Secret Weapon: The Artists Statement as a Marketing Tool

ArtistsRegister.Com- artist directory for western states
As any craftsperson or avid collector will attest, there is something truly special about buying a piece of art that was carefully crafted by human hands. But being invited into the artist’s psyche, learning more about the work and its creator can make the experience even more remarkable
An artist’s statement can be your best marketing tool, yet it is the aspect of craft marketing that is most often overlooked.
A well-executed statement is far more useful than the conventional résumé that we have come to know and revere. In today’s competitive marketplace your artist’s statement can not only contribute to increased sales of your work, but also to increased validation and visibility in the world of crafts.